By focusing on your niche you’ll be able to find contextually relevant opportunities to showcase your product or brand. It’s an especially effective tactic because it taps into what an audience is already searching for and consuming. If you’ve ever Google’d “Content marketing 101,” this blog post is for you.
She’s one of the preeminent leaders in the field of marketing today. If you’re getting started in content marketing, this is a great course to go on. There are whole websites dedicated to content marketing and there’s no way for us to list them all. But to start, check out Content Marketing Institute, Copyblogger, The Content Strategist and our very own Sprout Social Blog. Topshop identified the oversized shirt as a trend to jump in on and published a post detailing how to style it. As an awareness stage article, you don’t have to purchase the shirt from the company or have an oversized shirt on hand to get value from the article.
At IDC, we offer different processes for your content marketing strategy with three of our best-in-class methodologies. In a saturated world of content, your business needs to have a content marketing strategy to stand out from the crowd. Free Template for a One Page Marketing Plan What is a 1-page marketing strategy?
For example, lengthier written content tends to show up higher in Google search results. On the other hand, mobile users tend to be looking for content that’s shorter and easier to digest quickly. Carrie Bailey is a former content writer and campaign strategist at CIENCE.
There are growth hacks, marketing hacks, writing hacks, life hacks, and the list goes on and on. Your podcast doesn’t need to be an extended or a major creation. You can begin a short minute weekly podcast where you share some tips, narrate a short story, or perhaps explain a thing or two. A podcast is an outstanding way to build your authority and gain a strong following. Probably the most significant advantage of podcasting is that you will talk directly to your audience. However, there’s a real possibility you have a unique answer to even the most usual questions.
There are tons of models and frameworks to develop a content marketing strategy or plan. There is Local SEO or one-size-fits-all strategy, plan or success framework that applies to every organization. However, it’s certainly true that in each case, common elements exist for successful content marketing programs.
What video could you throw together for your company that might change your fortunes overnight? A good definition of content marketing is that it’s a marketing approach that uses various forms of content to attract potential customers and engage their interests in the brand. The idea is to use content types like blogs, videos and whitepapers to show you understand a customer’s needs and problems.